- Hardcover 4th edition (February
1996)
John Wiley & Sons; ISBN: 0471109460 ;
- Dimensions (in inches): 1.75 x 9.30 x 6.34
- Sales Rank: 35,401
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- Customer Comments
:
A reader from USA , September 19, 1997
I wish I had this book when I got started.
Read my lips- "Do not attempt to start a Mail/Internet order business without this
book." William A. Cohen does a great job telling you quite simply, what works, what
doesn't, and why.
- This book has paid itself off 100 fold in the last week or so since I bought it.
- And no, I'm not exagerating. There were so many things in the book that seem so
simple...and make you think, "Why didn't I think of that?"
You are thinking..."okay, this must be the author's cousin or something." Trust
me, this book is not like most of the 'make money fast' crap you see in book stores etc.
William A. Cohen is real, honest, and full of knowledge he never should have let out.
- In summary, If someone ever asked me how I did well in the mail order business, I would
mention this exact book among my thank you's.
- If I could, I would offer you a money-back guarantee out of my own pocket! Honest.
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